{"id":288,"date":"2021-04-25T20:28:30","date_gmt":"2021-04-25T20:28:30","guid":{"rendered":"http:\/\/www.keilawhite.com\/?page_id=288"},"modified":"2026-01-23T03:49:22","modified_gmt":"2026-01-23T03:49:22","slug":"illumetex","status":"publish","type":"page","link":"https:\/\/www.portfolio.designbykeila.com\/?page_id=288","title":{"rendered":"Match: Monetization initiatives"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"288\" class=\"elementor elementor-288\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5421c79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5421c79\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1256875\" data-id=\"1256875\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bb9605 elementor-widget elementor-widget-template\" data-id=\"8bb9605\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"page\" data-elementor-id=\"1019\" class=\"elementor elementor-1019\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71d67f17 elementor-section-height-min-height elementor-section-items-stretch elementor-section-boxed elementor-section-height-default\" data-id=\"71d67f17\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51144f2d\" data-id=\"51144f2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43ec7a1 elementor-widget elementor-widget-heading\" data-id=\"43ec7a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.portfolio.designbykeila.com\/\">Keila White<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70abda9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70abda9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ca0e5b\" data-id=\"5ca0e5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a158e1e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a158e1e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1106\" src=\"https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2026\/01\/Group-59.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2026\/01\/Group-59.png 2048w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2026\/01\/Group-59-300x162.png 300w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2026\/01\/Group-59-1024x553.png 1024w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2026\/01\/Group-59-768x415.png 768w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2026\/01\/Group-59-1536x830.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44e7fa0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44e7fa0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ba9c31\" data-id=\"2ba9c31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-02ba88d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02ba88d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-481ac8c\" data-id=\"481ac8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f680556 elementor-widget elementor-widget-heading\" data-id=\"f680556\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Problem<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5a4cf9e\" data-id=\"5a4cf9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee8a88a elementor-widget elementor-widget-text-editor\" data-id=\"ee8a88a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Match has a business need to encourage members to subscribe. We are always looking for new ways to monetize the app in a way that feels meaningful. The ultimate goal is to find a balance between accomplishing business goals and providing a good user experience.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc0019d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc0019d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3707012\" data-id=\"3707012\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4edc1d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4edc1d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-983657c\" data-id=\"983657c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d8417 elementor-widget elementor-widget-heading\" data-id=\"25d8417\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Research\/<br>Discovery<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-38c9965\" data-id=\"38c9965\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4e30a0 elementor-widget elementor-widget-text-editor\" data-id=\"b4e30a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>I started by taking a step back and brainstorming which user segment we wanted to zoom in on. After doing an audit of the app we found areas of opportunity for our free members. We had little initiatives\u00a0to convert our free members.<\/p><p>I worked with our data team to get a better picture of our male and female free and standard users. I looked at how much of our monthly active users are free and standard members. Also the demographic of these users. Most of our free members a males, divorced between the ages of 40-50.<\/p><p>After looking a who our free members are, we turned to our customer satisfaction survey to see if we can gain some customer insight. We found that our users answered the number one reason why they subscribe is to see their likes and matches.<\/p><p>Also in the survey, we found that users have apprehension about purchasing a subscription becuase of the price.\u00a0 \u00a0We<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddb2b3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddb2b3e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c503bbf\" data-id=\"c503bbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f9a8e7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9a8e7c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9f98c69\" data-id=\"9f98c69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6980ac6 elementor-widget elementor-widget-heading\" data-id=\"6980ac6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Likes in the stack (part 1)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-07ed31e\" data-id=\"07ed31e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60a1041 elementor-widget elementor-widget-text-editor\" data-id=\"60a1041\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>After brainstorming several ideas, we landed on surfacing how many likes people have in their discover stack. We talked to Dev about our ideas, this one seemed the best to implement given time and tech requirements.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89bf014 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89bf014\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-624d416\" data-id=\"624d416\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-35f355b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35f355b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1247148\" data-id=\"1247148\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbcdc1d elementor-widget elementor-widget-heading\" data-id=\"cbcdc1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Iteration<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-de6e900\" data-id=\"de6e900\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e11ebfe elementor-widget elementor-widget-text-editor\" data-id=\"e11ebfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>I began with wireframing some ideas to get the messaging right. When we decided what we wanted it to say, I made some quick mocks. We iterated on several options and brainstormed different touch points.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9699735 elementor-widget elementor-widget-image\" data-id=\"9699735\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"374\" src=\"https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/iterations-1024x479.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/iterations-1024x479.png 1024w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/iterations-300x140.png 300w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/iterations-768x359.png 768w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/iterations.png 1425w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e699df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e699df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96a3cb9\" data-id=\"96a3cb9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5d54618 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d54618\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4abe650\" data-id=\"4abe650\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cbfc91 elementor-widget elementor-widget-heading\" data-id=\"9cbfc91\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">User flows<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e0fd5e6\" data-id=\"e0fd5e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fffa450 elementor-widget elementor-widget-image\" data-id=\"fffa450\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"202\" src=\"https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/missed-mutual-nudge-1024x258.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/missed-mutual-nudge-1024x258.png 1024w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/missed-mutual-nudge-300x76.png 300w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/missed-mutual-nudge-768x193.png 768w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/missed-mutual-nudge-1536x387.png 1536w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/missed-mutual-nudge-2048x516.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-662e9cf elementor-widget elementor-widget-image\" data-id=\"662e9cf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"719\" src=\"https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/welcome-1024x920.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/welcome-1024x920.png 1024w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/welcome-300x270.png 300w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/welcome-768x690.png 768w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/welcome-1536x1380.png 1536w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/welcome.png 1821w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-290e236 elementor-widget elementor-widget-image\" data-id=\"290e236\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"187\" src=\"https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/after-top-picks-1024x239.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/after-top-picks-1024x239.png 1024w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/after-top-picks-300x70.png 300w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/after-top-picks-768x179.png 768w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/after-top-picks-1536x359.png 1536w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/after-top-picks-2048x478.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e872dcd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e872dcd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93c07f5\" data-id=\"93c07f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb98bbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb98bbb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f71699d\" data-id=\"f71699d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9ac5f92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ac5f92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5d5e3e6\" data-id=\"5d5e3e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-389f73f elementor-widget elementor-widget-heading\" data-id=\"389f73f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution 1<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a75b25\" data-id=\"4a75b25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c78a656 elementor-widget elementor-widget-text-editor\" data-id=\"c78a656\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>We landed on three different touch points that were both effective and less obtrusive. The first is a missed mutual nudge when you miss a match. The second is a celebratory drawer that shows the number of likes and matches you have. The third is a modal that asks you to buy after you finish your free picks. These happen on three different cadences to make sure we are not being intrusive.\u00a0 \u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-179b333 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"179b333\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1553f38\" data-id=\"1553f38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2c56994\" data-id=\"2c56994\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc58655 elementor-aspect-ratio-916 elementor-widget elementor-widget-video\" data-id=\"dc58655\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;916&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/Screen-Recording-2021-04-25-at-6.12.07-PM.mov\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-b19aa76\" data-id=\"b19aa76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a840901 elementor-widget elementor-widget-image\" data-id=\"a840901\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"812\" src=\"https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/05\/welcome-1.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/05\/welcome-1.png 375w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/05\/welcome-1-139x300.png 139w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-d150f79\" data-id=\"d150f79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fe0d24 elementor-aspect-ratio-916 elementor-widget elementor-widget-video\" data-id=\"5fe0d24\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;916&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/04\/Screen-Recording-2021-04-25-at-6.06.36-PM.mov\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bfbd96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bfbd96\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d61bf6\" data-id=\"1d61bf6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1001886 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1001886\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b0935e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b0935e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-43973dd\" data-id=\"43973dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b4fbde elementor-widget elementor-widget-heading\" data-id=\"8b4fbde\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Iteration<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9b7b28a\" data-id=\"9b7b28a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-053b622 elementor-widget elementor-widget-text-editor\" data-id=\"053b622\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>We wanted to be agile and work as fast as possible. My Product Manager and I had a brainstorming session and quickly drew up some wireframes and also looked at how other companies handle installment billing. We checked in with Dev to learn about our constraints. Unfortunately we can only do minimal changes to our existing billing page. However, we were able to update colors.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d5212c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d5212c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5c4f40\" data-id=\"b5c4f40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-393483e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"393483e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-af6bce4\" data-id=\"af6bce4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8495ca5 elementor-widget elementor-widget-heading\" data-id=\"8495ca5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">User flows<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9869537\" data-id=\"9869537\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05211fa elementor-widget elementor-widget-image\" data-id=\"05211fa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"284\" src=\"https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/05\/installment-billing-mocks-1024x364.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/05\/installment-billing-mocks-1024x364.png 1024w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/05\/installment-billing-mocks-300x107.png 300w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/05\/installment-billing-mocks-768x273.png 768w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/05\/installment-billing-mocks-1536x546.png 1536w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/05\/installment-billing-mocks-2048x728.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6523218 elementor-widget elementor-widget-image\" data-id=\"6523218\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"367\" src=\"https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/05\/Frame-1-3-1024x470.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/05\/Frame-1-3-1024x470.png 1024w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/05\/Frame-1-3-300x138.png 300w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/05\/Frame-1-3-768x353.png 768w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/05\/Frame-1-3-1536x706.png 1536w, https:\/\/www.portfolio.designbykeila.com\/wp-content\/uploads\/2021\/05\/Frame-1-3-2048x941.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cc0977 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cc0977\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61aabb9\" data-id=\"61aabb9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f0d4ff1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0d4ff1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5287c4b\" data-id=\"5287c4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4d23c1 elementor-widget elementor-widget-heading\" data-id=\"e4d23c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution 2<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-988b267\" data-id=\"988b267\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8f6066 elementor-widget elementor-widget-text-editor\" data-id=\"e8f6066\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>We implemented an installment billing system that allowed users to pay in biweekly installments. I worked within the development constraints to implement a design that clearly states when they will be charged.\u00a0<\/p><p>This resulted in 21% of total subscribers &amp; 40% premium subscribers choosing to pay in installments. 3% raise in conversion, 11% shift to premium.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5d4751 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5d4751\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bf645a\" data-id=\"9bf645a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d52d051 elementor-widget elementor-widget-template\" data-id=\"d52d051\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"392\" class=\"elementor elementor-392\" data-elementor-settings=\"[]\">\n\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6662c717 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6662c717\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-322d02f8\" data-id=\"322d02f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68394ccb elementor-widget elementor-widget-heading\" data-id=\"68394ccb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a9Keila White 2026<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Problem Match has a business need to encourage members to subscribe. We are always looking for new ways to monetize the app in a way that feels meaningful. The ultimate goal is to find a balance between accomplishing business goals and providing a good user experience. Research\/Discovery I started by taking a step back and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-288","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.portfolio.designbykeila.com\/index.php?rest_route=\/wp\/v2\/pages\/288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.portfolio.designbykeila.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.portfolio.designbykeila.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.portfolio.designbykeila.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.portfolio.designbykeila.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=288"}],"version-history":[{"count":58,"href":"https:\/\/www.portfolio.designbykeila.com\/index.php?rest_route=\/wp\/v2\/pages\/288\/revisions"}],"predecessor-version":[{"id":1043,"href":"https:\/\/www.portfolio.designbykeila.com\/index.php?rest_route=\/wp\/v2\/pages\/288\/revisions\/1043"}],"wp:attachment":[{"href":"https:\/\/www.portfolio.designbykeila.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}